Start with your target market

Assess coverage and freshness for the roles and companies you actually need. Test match quality, duplicates, credit consumption, and the impact on a defined sales decision.

Keep data handling deliberate

Verify permitted use, field ownership, retention, and the requirements for contacting people. Finding a record and having an appropriate reason to use it are different questions.

THE PRACTICAL TAKEAWAY

Additional fields should improve a decision, not just make the record longer.

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