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Choose reporting or creative research by job
A marketplace data question and the preparation of a new advertising brief may share an evidence mindset without requiring the same product. Record the intended audience and next operator. DataHawk and Atria are linked here as different research routes, not a claim of feature equivalence or a tested integration.
Use traceable source and metric definitions
Inspect current account scope, datasets, periods and grouping. Separate observed values, estimates and interpretations. Use a representative sample that another operator can reproduce and preserve a discrepancy log. A source packet should help the reviewer understand a claim and its limits, rather than turn a precise chart or generated summary into apparent proof by presentation alone.
Judge an accepted next action
For marketplace work, verify a reconciled report and a useful investigation. For creative work, verify an original brief with approved product facts, source references and an accountable reviewer. Include access, exports, review rounds and upkeep in the cost. Keep later campaign or sales performance separate from evidence that the research-production process itself has improved.
Research tools earn their place when evidence remains reproducible and reaches an appropriate owner as a clear next action.
Official sources
DataHawk: marketplace analytics platformAtria: getting started and product scopeAtria: library reach and estimated spendSource material supports product descriptions; workflow criteria and pilot suggestions are our editorial analysis. Check the current documentation and your account settings before implementation.