WORKFLOWFRAME / RESEARCH TO REPORT OR CREATIVE BRIEF
Blank worksheet. Separate observations, estimates and proposed decisions.
Marketplace: https://workflowframe.com/guides/marketplace-reporting-pilot/
Creative: https://workflowframe.com/guides/creative-brief-pilot/

Decision or recurring production job:
Research owner:
Receiving operator / commercial approver:
Current-route preparation and correction baseline:
Selected tool and current account scope:
Account / marketplace / product / advertiser:
Date range, time zone and currency:
Record grouping and metric dictionary:
Source availability and refresh evidence:
Observed data:
Public references:
Estimates and assumptions:
Known gaps:

MARKETPLACE REPORTING CHECKS
01 Name the decision.
02 Measure current report preparation.
03 Fix account, market and product scope.
04 Define metrics and cutoffs.
05 Inspect source freshness and missing periods.
06 Separate measured and estimated values.
07 Reconcile a representative source sample.
08 Test exports and shared access.
09 Investigate one apparent anomaly.
10 Reproduce the report with a backup operator.
11 Compare maintained costs.
12 Record the decision and limitations.

CREATIVE BRIEF CHECKS
01 Choose the creative decision and draft-only scope.
02 Record current research and approval work.
03 Set the evidence boundary.
04 Define metrics and grouping.
05 Check actual platform/account scope.
06 Build a traceable reference set.
07 Gather approved product and brand facts.
08 Write one original test hypothesis.
09 Review assisted claims and product details.
10 Check production and delivery of the approved brief.
11 Compare accepted output, corrections and current costs.
12 Preserve the learning and next-test owner.

EVIDENCE / CASE RECORD
Reference or case ID:
Source link / date / scope:
Expected observation or acceptance condition:
Observed result:
Alternative explanations:
Difference or review correction:
Accepted next action and owner:
Active preparation/review minutes:
State: not run / accepted / failed / needs investigation

DECISION
Unresolved assumptions:
Current account/credit/export/user cost assumptions:
Selected route and reason:
Fallback:
Next review trigger: